by Terra Osterling | Nov 4, 2012 | Business of Freelance Writing, Game-changers, How I got "here", Motivation, Storytelling
We are brand-loyal in our household. With each item, it isn’t so much about the label itself. It’s about the experience. All the marketing in the world won’t compel me to buy again if the first experience sucked. For example: Hellmann’s Mayonnaise. Honestly, I can’t...
by Terra Osterling | Oct 7, 2012 | How I got "here", Inspiration
My Intro to literature professor had taught this course for fifteen years or more by the time I sat in his classroom. By now, he has likely taught it for three decades. No October passes without me remembering him, looking like Santa Claus dressed up as a college...
by Terra Osterling | Sep 9, 2012 | Business of Freelance Writing, How I got "here"
Just over six months ago I entered into the freelance life. Prior to that I had been working for twenty-five years, part-time for the first seven of those years during high school and college (which is almost like full-time with a twist considering the daily structure...
by Terra Osterling | Aug 5, 2012 | How I got "here", Inspiration, Summer Classics
Hot. Hot. Hot. I can barely form more syllables sitting here in my un-air conditioned home. This summer has been at least as hot and dry as last summer. Since I quit my job to freelance full-time earlier this year, this is also the first summer in two decades that I...
by Terra Osterling | Jul 8, 2012 | Business of Freelance Writing, How I got "here", Outside my comfort zone
Did you tweet about your blog post then update your status to reflect profile changes? Of course you did, right after you approved a tag and checked-in. This week I plan to attend a real, live handshakes-and-door prizes networking event. I am pinning high hopes on...
by Terra Osterling | Jun 17, 2012 | Business of Freelance Writing, How I got "here", Inspiration, Lessons from Faith
It’s a Yiddish proverb, meaning roughly that while we scurry around trying to mold our lives into a certain shape, we fail to acknowledge that there are unknown forces/random chance at work that are likely to derail our efforts. I don’t know that we should view that...
