Website Content.
KidMed

KidMed is a northern Virginia-based pediatric urgent care that prides itself on providing accessible, convenient, pediatric-specific clinical expertise and services with hours that bridge the gap between caregiver schedules and primary providers’ office hours. Their rebrand went hand-in-hand with a website update.
Services for KidMed included a deep edit to align their existing content with their brand discovery documents, and refreshing of heads and subheads throughout the new site.
Next Point Dental

Next Point Dental is an advisory team that guides dental practice owners through the complex mergers and acquisitions process when it comes time to buy or transition a practice. This was a new website, but the managing partner had already prepared a strong, detailed outline for content.
Services for Next Point included a deep edit to align the drafted content with their audience’s needs, and the creation of heads and subheads throughout the new site.
Employ-Ease

The Notable Corporation

Kelly Kester Photography

Laughing Gull Chocolates

The owners of Laughing Gull Chocolate in Rochester, NY, had reached an evolution point in their business marketing – it was time for a new website with fresh images and ideas. Our initial Zoom interview was an adventurous peek behind-the-scenes at their family-filled chocolate shop. They tagged in and out as happy babies demanded their attention from time to time, and by the end I had a serious hankering for ALL the chocolate. The copy came together easily, which is often the case when I work with people so passionate about their product or service. It was a captivating story to learn, and we worked together on a Google doc to fine-tune the telling of it.
Seneca Lake Resorts

Seasons on Keuka Lake

Melanie Watson Design

Everyday Hands

Lauren, a professional helper, found her business taking off, but was having trouble articulating her array of service possibilities for her website pricing page.
We settled on short case studies that give potential clients an idea of the type of personalized service they could expect for her hourly rate.
Ortolani Services, Inc.

immaginé Photography
