Business Communication.
What is business communication, exactly? It’s your email campaigns, newsletters (print or electronic), press releases, letters, brochures, flyers, social media posts, case studies, intranet banners, landing pages, product descriptions, even professional bios; its anything you use to promote your brand inside and outside your company.
Learn how I’ve captured the voices of these clients to help create ambassadors out of their audiences:
Quarterly Enewsletter
Jill is a member of a five-person residential real estate agency that focuses on building meaningful relationships with their homebuyers and sellers. Jill wanted a way to stay top-of-mind with her prospects, clients, and referral partners.
Services include interviewing, research, and copywriting for Jill’s quarterly eNewsletter, which offers seasonal tips, examines real estate conditions, and spotlights trusted vendors and contractors.
Monthly eNewsletter
Rochester Restoration is a family-owned full-service restoration contractor, equipped to handle every phase of property loss, from emergency response and cleanup to complete reconstruction.
Services for Rochester Restoration include case study-driven monthly eNewsletters branded to insurance agents and commercial property managers.
Need an eNewsletter?
Need a professional bio?
marcom strategy support
Erdman Anthony is an award-winning multidisciplinary firm with 70+ years of experience specializing in infrastructure engineering and support services. Ongoing services include:
- Retooling their approach to writing bid proposals.
- Submissions for projects awards competitions.
- Brochures that represent their competencies and benefits of working with their business units.
- Internal communications, including for memos and intranet.
- External targeted email campaigns.
- Website copy for brand clarity, company information, and project showcase pages.
- Recruitment promotional support.
- Online ads and social media copy.
- Direct mail pieces.
Product Launch Copywriting
Scanned Inc., a technology company that builds devices and software that simplify life, was preparing to launch a new product, the Doxie Pro. They needed a landing page that demonstrated the compact desktop scanner’s capabilities, but all the copy needed to be in their carefully curated brand voice.
The copy was also adapted to their Amazon product page.
Additional services included a brand-aligned email campaign to assist their customer service team in thanking new customers for choosing the Doxie Pro.
Supporter Newsletter (Print)
As this service agency responded to the shifting landscape of how best to be a resource for people with intellectual and physical disabilities, their communications had to reflect their new initiatives, mission of person-centered care, and how they support independence. A seasonal review of the activities of this vital resource promoted successful outcomes and ongoing benefit to the wider community.
ARC Life was produced in collaboration with In House Graphic Design, Inc.
My work appeared in ARC Life from July 2013 through December 2019.
Member Newsletter (Print)
Sheldrake Point Winery, located on the western shore of Cayuga Lake, issued a seasonal newsletter to their wine club members. In it they shared pairing recipes and stories about their wines, their winery, their people, and the Finger Lakes wine region.
I provided story conception, interviewing, and copywriting services for Sheldrake Point Winery’s newsletter from January 2014 to June 2025. Please inquire for past issues.
Promotional Content
studioID, the global content studio of Industry Dive, produces content that helps brands tell the stories that will create connections, build trust, and drive demand.
Their products and services provide strategy, content, and amplification services leveraging deep industry expertise, first-party audience insights, a journalistic approach to storytelling, and hyper targeted audience reach.
Services for studioID included writing for their amplification efforts; i.e., very short-form newsletter, landing page, and email promotional pieces that drive audience engagement with their licensed content.
Work was completed entirely within the client’s project management platform.
Storytelling (Print & Digital)
Person Centered Housing Options (PCHO) addresses chronic homelessness in Rochester, New York. Their Voices of Resilience project tells success stories of the individuals they support and their team members. These stories are a central piece of their mission messaging and are shared on their website, social media accounts, and in communications with supporters.
Services include interviews and writing about the lived experiences of these formerly un-housed individuals and the people who feel called to this work.
In collaboration with Ardent Group.
Tourism Copywriting
The Geneva Chamber of Commerce plays an important role in marketing Geneva, New York, as the gateway to the Finger Lakes.
In 2014, they asked for my help as they reformatted their guide to portray a weekend visit to Geneva and the Finger Lakes. The following year, they asked me to complete an updated version. The Geneva Chamber’s 2014 and 2015 visitors guides were distributed throughout the region wherever tourism materials are found.
Read 2015 and 2014 at issuu.com.
The Geneva Visitors Guide was produced by creative agency In House Graphic Design, Inc.
Tourism/Event Copywriting
This major wine event was a celebration of the excellence of the Finger Lakes wine region. It attracted wine industry professionals and enthusiasts from around the world for a weekend of food, wine tasting, and education. The website was the first stop for sponsors, panelists, and ticket buyers. The project involved both editing drafts of marketing articles, event programming and panelist biographies, and composing new content to describe venues.
Print and digital collateral produced in collaboration with creative agency In House Graphic Design, Inc.
PDF available upon request.
Ready to make a statement in promoting your brand?