Business Communication with Sudden Write Turn Freelance Writing

Business Communication.

What is business communication, exactly? It’s your email campaigns, newsletters (print or electronic), press releases, letters, brochures, flyers, social media posts, case studies, intranet banners, landing pages, product descriptions — anything that you use to promote your brand inside and outside of your company.

Does your business communication represent you as credible and professional to your clients and subscribers, to your internal teams, and among colleagues in your field?

Learn how I’ve worked with these clients to capture their voices and create ambassadors out of their audiences:

Rochester Restoration

Rochester Restoration is a family-owned full-service fire and water damage restoration contractor, equipped to handle every phase of property loss, from emergency response and cleanup to complete reconstruction. They deal with the aftermath of house fires and floods, water damage, and mold remediation, and other losses. So, it’s critical for them to regularly communicate what they do to people who are positioned to get them quickly connected with property owners in need.

Services for Rochester Restoration include case study-driven monthly eNewsletters to insurance agents and commercial property managers.

View More to learn about Rochester Restoration.

Ardent Group

Ardent Group provides fundraising and development services to elevate compassionate and innovative nonprofits. One way they do that is through inspired and thoughtful content and graphic design for newsletters, appeals, websites, social media, brochures, and invitations.

In the case of Person Centered Housing Options (PCHO), an organization that addresses chronic homelessness in Rochester, New York, Ardent Group is collecting and telling success stories. These stories are shared on the PCHO website and in communications with PCHO supporters.

Services for Ardent Group includes conducting interviews, collecting audio, and writing about the lived experiences of these formerly un-housed individuals.

View More to learn about Ardent Group.

Everyday Hands

Everyday Hands provides help with ordinary everyday tasks—sitting with an elderly neighbor for companionship, chaperoning people to and from simple medical procedures, helping people live with more independence, and just being an extra set of hands anytime. When owner Lauren Goetz communicates with her audiences, she needs to consistently and clearly show all the ways she helps, from social media to client letters/email.

Examples of topics for Everyday Hands: 1) Writing the social media post sharing the story of assisting a client whose pet was very ill and ultimately reached the end of its life. 2) Writing a client letter to communicate a price increase. 3) Brand-savvy monthly e-newsletter promoting services through success stories.

View More to read Lauren’s catchy newsletters!

studioID

studioID, the global content studio of Industry Dive, produces content that helps brands tell the stories that will create connections, build trust, and drive demand. Their products and services provide strategy, content, and amplification services leveraging deep industry expertise, first-party audience insights, a journalistic approach to storytelling, and hyper targeted audience reach.

Ongoing services for studioID include writing for their amplification efforts; i.e., newsletter, landing page, and email promotional pieces that drive audience engagement with their licensed content.

View More to learn about studioID.

Erdman Anthony

Erdman Anthony is an award-winning Rochester, NY-based multidisciplinary firm with 65+ years of experience specializing in infrastructure engineering and support services. Ongoing Business Communication services for Erdman Anthony include:

Brochures that represent their strengths and the benefits of working with their business units. Examples available upon request.
Internal emails communicating from management to staff.
External targeted email campaigns promoting business units and specialized services.
Copywriting for intranet banners to promote the activities of seven office locations.
Internal branding campaigns, including quick-reference guides and educational intranet pages.
Website copy.

Sheldrake Point Winery

Sheldrake Point Winery, located on the western shore of Cayuga Lake, issues a seasonal newsletter to their wine club members. In it they share pairing recipes, stories of their wines, their winery, their people, and the Finger Lakes wine region. Issues are also available for pickup by visitors to their tasting room.

I have been writing for Sheldrake Point Winery since January 2014. Please inquire for past issues.

Points of Interest is produced by creative agency In House Graphic Design, Inc.

Newsletter for Ontario ARC

As this service agency responded to the shifting landscape of how best to be a resource for people with intellectual and physical disabilities, their communications had to reflect their new initiatives, mission of person-centered care, and how they support independence.

A seasonal review of the activities of this vital resource promoted successful outcomes and ongoing benefit to the wider community. My work appeared in ARC Life from July 2013 through December 2019.

ARC Life is produced by creative agency In House Graphic Design, Inc.

View More to read ARC Life past issues.

Wine Symposium of the Finger Lakes

This major wine event was a celebration of the excellence of the Finger Lakes wine region. It attracted wine industry professionals and enthusiasts from around the world for a weekend of food, wine tasting, and education. The website was the first stop for sponsors, panelists, and ticket buyers. The project involved both editing drafts of marketing articles, event programming and panelist biographies, and composing new content to describe venues. Also included overall editing for quality and brand consistency. High quality print collateral presenting the same or similar content was distributed with registration materials.

Print and digital collateral produced by creative agency In House Graphic Design, Inc.

View More to read.

Geneva Visitors Guide

The Geneva Chamber of Commerce plays an important role in marketing Geneva, New York, as the gateway to the Finger Lakes.

In 2014, they asked for my help as they reformatted their guide to portray a weekend visit to Geneva and the Finger Lakes. The following year, they asked me to complete an updated version. The Geneva Chamber’s 2014 and 2015 visitors guides were distributed throughout the region wherever tourism materials are found.

Read 2015 and 2014 at issuu.com.

The Geneva Visitors Guide was produced by creative agency In House Graphic Design, Inc.

Ready to make statement in promoting your brand?

Contact me