Workshopping clients come to me for help with a writing project they started on their own, but just can’t seem to bring to completion. They are looking for a sounding board for phrasing, struggling to capture their own authentic voice, or are simply in need of a collaborator to guide them to a finished piece.
Photographer Jess Kamens was working with a web designer to refresh her website and had written all the content herself. But she was stuck. She found that it can be tough to capture in words your own authentic voice. And how to encapsulate the high-end experience of working with her? Over two sessions, Jess and I sat side-by-side workshopping her copy; I asked questions on the spot to draw out what she really needed to say, and we worked together to phrase it just right for her voice and her audience. (Jess does a fantastic job writing her own blog posts!)
Kc Rossi has been building businesses for herself for 28 years. Now she coaches holistic and heart-centered entrepreneurs in evolving their skills to build up their own businesses. For her one-on-one coaching sales page, she wanted a fresh perspective to help her stand out from others in her business coaching niche. Over two sessions, Kc and I workshopped her draft via video conference and Google doc. Our give-and-take uncovered unique ways to phrase the kind of pitch that will speak to the hearts of her ideal clients.