Workshopping clients come to me for help with a writing project they started on their own, but just can’t seem to bring to completion. They are looking for a sounding board for phrasing, struggling to capture their own authentic voice, or are simply in need of a collaborator to guide them to a finished piece.
See how workshopping has helped these clients:
Life Made Simple Organizing
Professional organizer Tricia TenEyck was updating her pricing schedule and refreshing her businesses messaging, but was unclear how to communicate it to clients and prospects. She used her Workshopping session to revise and complete her new-lead email template and to update her elevator pitch. She even elected to use some of the copy to update her website. So in-depth was our conversation about her business model that Tricia stumbled upon a few "helpful truths," leading her to create a new package to better reach her target market. At the close of our session, Tricia felt confident in her messaging and energized with new ideas.
Jess Kamens Photography
Photographer Jess Kamens was working with a web designer to refresh her website and had written all the content herself. But she was stuck. She found that it can be tough to capture in words your own authentic voice. And how to encapsulate the high-end experience of working with her? Over two sessions, Jess and I sat side-by-side workshopping her copy; I asked questions on the spot to draw out what she really needed to say, and we worked together to phrase it just right for her voice and her audience. (Jess does a fantastic job writing her own blog posts!)
Kc Rossi, Business Coach
Kc Rossi has been building businesses for herself for 28 years. Now she coaches holistic and heart-centered entrepreneurs in evolving their skills to build up their own businesses. For her one-on-one coaching sales page, she wanted a fresh perspective to help her stand out from others in her business coaching niche. Over two sessions, Kc and I workshopped her draft via video conference and Google doc. Our give-and-take uncovered unique ways to phrase the kind of pitch that will speak to the hearts of her ideal clients.