What is business communication, exactly? It’s your email campaigns, newsletters (print or electronic), press releases, letters, brochures, flyers, social media posts, case studies, intranet banners, landing pages, product descriptions — anything that you use to promote your brand inside and outside of your company.
Does your business communication represent you as credible and professional to your clients and subscribers, to your internal teams, and among colleagues in your field?
Learn how I’ve worked with these clients to capture their voices and create ambassadors out of their audiences:
Everyday Hands
Everyday Hands provides help with ordinary everyday tasks—sitting with an elderly neighbor for companionship, picking up prescriptions, getting kids on their morning bus, and even delivering forgotten lunch boxes to school. When owner Lauren Goetz communicates with her audiences, she needs copy that's consistent storytelling, from social media to client letters/email.
Examples of topics for Everyday Hands:
1) Writing the social media post sharing the story of assisting a client whose pet was very ill and ultimately reached the end of its life.
2) Writing a client letter to communicate a price increase.
3) Brand-savvy monthly e-newsletter promoting services through success stories.
Click below to read Lauren's catchy newsletters!
studioID
studioID, the global content studio of Industry Dive, produces content that helps brands tell the stories that will create connections, build trust, and drive demand. Their products and services provide strategy, content, and amplification services leveraging deep industry expertise, first-party audience insights, a journalistic approach to storytelling, and hyper targeted audience reach.
Ongoing services for studioID include writing for their amplification efforts; i.e., newsletter, landing page, and email promotional pieces that drive audience engagement with their licensed content.
"View More" to learn about studioID.
Erdman Anthony
Erdman Anthony is an award-winning Rochester, NY-based multidisciplinary firm with 65+ years of experience specializing in infrastructure engineering and support services. Ongoing Business Communication services for Erdman Anthony include:
Sheldrake Point Winery
Sheldrake Point Winery, located on the western shore of Cayuga Lake, issues a seasonal newsletter to their wine club members. In it they share stories of their wines, their winery, their people, and the Finger Lakes wine region. Issues are also available for pickup by visitors to their tasting room.
I have been writing for Sheldrake Point Winery since January 2014. Please inquire for past issues.
Points of Interest is produced by creative agency In House Graphic Design, Inc.
Newsletter for Ontario ARC
As this service agency responded to the shifting landscape of how best to be a resource for people with intellectual and physical disabilities, their communications had to reflect their new initiatives, mission of person-centered care, and how they support independence.
A seasonal review of the activities of this vital service agency promoted successful outcomes and ongoing benefit to the wider community.
My work appeared in ARC Life from July 2013 through December 2019.
ARC Life is produced by creative agency In House Graphic Design, Inc.
"View More" to read ARC Life past issues.
Wine Symposium of the Finger Lakes
This major wine event was a celebration of the excellence of the Finger Lakes world wine region. It attracted wine industry professionals and enthusiasts from around the world for a weekend of food, wine tasting, and education. The website was the first stop for sponsors, panelists, and ticket buyers. The project involved both editing drafts of marketing articles, event programming and panelist biographies, and composing new content to describe venues. Also included overall editing for quality and brand consistency. High quality print collateral presenting the same or similar content was distributed with registration materials.
Read the print example.
Print and digital collateral produced by creative agency In House Graphic Design, Inc.
Geneva Visitors Guide
The Geneva Chamber of Commerce plays an important role in marketing Geneva, New York, as the gateway to the Finger Lakes.
In 2014, they decided to reformat their guide to portray a weekend visit to Geneva and the Finger Lakes. The following year, they asked me to complete an updated version. The Geneva Chamber’s 2014 and 2015 visitors guides were distributed throughout the region wherever tourism materials are found.
Read 2015 and 2014
The Geneva Visitors Guide was produced by creative agency In House Graphic Design, Inc.
LandTech Surveying & Planning PLLC
Press release and client communication
When this surveying and planning firm acquired another firm with deep local roots, they wanted to let people in the community and the local industry know that they were committed to maintaining those important relationships.
Work for LandTech included interviewing top management and writing a press release for media outlets, and a letter to clients.
Excerpt: LandTech Surveying & Planning PLLC, of Irondequoit, has merged operations and services with LaDieu Associates, PC, of Greece. Both firms are well known locally for building client relationships and providing quality professional services in surveying, design engineering, site development, and environmental applications, for commercial, municipal, and residential projects.[…] The merged firms are focused on seamlessly continuing business as usual for longtime customers.
