If you’re in business, you need an online presence. What you say online about yourself, your products, or your services has to account for the shortened attention-span of the web visitor.
My website content experience spans from specialty retailing to professional service providers:
Melanie Watson Design
An independent graphic designer had rebranded herself to focus on a service overwhelmingly needed by her client niche: brand discovery and design. She wanted to educate prospects on the concept while communicating her process and what it's like to work with her as a person. In essence, demonstrating on her website what she can do for clients. We worked together to both refine her product and process messaging, and develop new copy to tell her story. Fun fact: Melanie is the designer of my own logo and brand assets!
SamSen Marinas & Camping
A family company located in the Finger Lakes region made a substantial investment in redeveloping two marinas on Seneca Lake, in a public-private partnership agreement with New York State. They operate the marinas adjacent to state parks, offering world-class amenities for boating, fishing, camping, RV life, and log cabin getaways. We spent considerable time in dialogue about what their target customer wants and needs, and how the SamSen properties offer a special experience. The result is a beautiful site poised to capture reservations for boat slips, RV parking, and cabin rentals. Here comes summer fun!
Ortolani Services, Inc.
An independent benefits brokerage with a solid record of referral business was ready to launch a website, but needed to honor the brand that had been carefully cultivated over the years. First, we collaborated on a tagline, settling on one that encapsulates what it's like to work with Ortolani Services: Clarity - Choice - Connection. Next I developed a creative way to demonstrate how their services help people -- mini case studies. The final site is an effective mix of straightforward information and brand-based storytelling.
Miranda, a professional certified coach, was ready to refresh her website. The hard part? Writing about herself. She had drafted much of the content, but felt that she needed help refining her messaging about herself and her services. We collaborated to turn her draft into clear, engaging content.
Rochford Law & Mediation
An attorney with a mission for compassionate dispute resolution needed to portray how she approaches mediation for sensitive family issues. She knew that while the topics would be complicated, the content needed to be accessible and educational. And, most of all, potential clients needed to feel that their situation would be handled with empathy as well as skill.
Renée is a photographer who loves working on-location. Her website is, obviously, driven by imagery rather than text. We worked together to develop copy to tell her story and to introduce her menu of photography services. I used first-person POV to convey Renée’s enthusiastic personality, and her voice completely shines through. She really is this fun... enough to get an introverted writer to laugh in front of the lens.
Lauren, a professional helper, found her business taking off, but was having trouble articulating her array of service possibilities for her website pricing page. We settled on short case studies that give potential clients an idea of the type of personalized service they could expect for her hourly rate.
A Licensed Clinical Social Worker wanted to launch a website for his second business of conducting workplace training. His private practice focuses on couples counseling and gender communication, so he is a true relationship expert! His interview took place in one of his quiet, peaceful session rooms (yes, I sat on a big leather couch!) Our conversation not only provided me with foundational content to write his website, it also was the basis for the organization of his website design and instructed the descriptions of the workshops he offers.
The Creator’s Hands
A gift shop with a rich, four-decade-long local presence moved to a new location, so the owners decided to refresh their website to match the vibrancy of the new neighborhood. This ‘Gallery of Art and Craft’ offers five categories of gift items and the work of 250 American artists and craftspeople. Their website copy covers it all in a concierge-style detail that entices visitors to their brick-and-mortar store.
Stever Hill Vineyards
You have to try the product to understand the project. But first I had to meet these fifth generation grape growers located in the hills above Keuka Lake. We spent a sunny morning in their tasting room, a fully renovated 19th century “crooked barn.” Theirs is a true family affair; brothers began working the acreage in the late 1950s, and the next generations now oversee the winery and vineyard operations.
Completed in partnership with creative agency
In House Graphic Design, Inc.